Founded in 2017 by Jingwei Yin, Shanghai-based Oude Waag takes its name from the 15th-century “weigh house” in Amsterdam, a place where standards of value for goods were once established. The brand explores the relationship between mind, clothing and body, expressed through fluid draping, innovative textiles and considered feminine details. Rooted in an approach that balances contemporary design with intimate storytelling, Oude Waag has emerged as a distinctive voice in Chinese luxury fashion. Jingwei Yin describes the brand as a diary, an evolving record of human experience, shaped by subtle emotions, personal memories and abstract moments of intimacy. Each collection reflects this ongoing narrative through sculptural silhouettes, refined fabrics and thoughtful construction, creating contemporary womenswear that feels both expressive and quietly sophisticated.
