Founded in 2020 Creative Director Louie Akinwale introduces a modernistic view of Africa where sustainable luxury meets future-wear. The brand inspires a new wave of wearability to an underground cult. Lu by Lu champions cultural patterns, unconventional designs and distinctive silhouettes all handmade in Lagos NIGERIA. The collection titled “o ti poju”, which means ‘way too much’, inspired by the work of Tim Walker in the 1980s. This collection was presented in Affluent Punk to showcase hybrids of subculture in an urban community and the true grittiness as a form of contemporary fashion from Lagos to London.
