Seen - Blog

ZIGGY CHEN was born in 1969 in Wuhan, China. In 1990 he began an Arts and Crafts major with a specialisation in fashion design at China Textile University (Donghua University). He graduated in 1994 and immediately started his career teaching at China Textile University, in 1999 he founded and became CEO of Shanghai Shiyi Co., Ltd. in 2001 he left his position at China Textile University and founded his eponymous label in 2012, ZIGGY CHEN. ZIGGY CHEN embodies the encounter between tradition and contemporary times, with a strong emphasis on research, fabric, details and volumes. He managed to redefine and...

When it comes to artisanal footwear a name commands attention: Guidi. Known for its hand-dyed leathers, distressed elegance and uncompromising craftsmanship, Guidi has become a go-to brand for those who live and breathe avant-garde and timeless fashion. Founded in Tuscany, Italy, Guidi is a heritage tannery-turned-footwear brand that's been crafting leather since 1896. Today, it's revered for its horse and kangaroo leather boots, minimalist silhouettes with experimental edge and handcrafted production, where each shoe is dyed after being made. This dyeing process means no two pairs are exactly alike, this is one of the reasons why Guidi feels more like...

ssstein: The Rise of Japanese Designer Kiichiro Asakawa and His Silent Revolution in Fashion In an era dominated by loud trends and fleeting styles, Japanese designer Kiichiro Asakawa is crafting a different narrative. Through his Tokyo-based brand ssstein, Asakawa has built a quiet, powerful aesthetic rooted in minimalism, technical rigor, and poetic detail. Recently crowned the winner of the Fashion Prize of Tokyo 2025, he is gaining international recognition — not by following trends, but by distilling beauty into its most refined form. The Origin of ssstein: A Japanese Designer’s Personal Quest Launched in 2016, ssstein was born from a...

Issey Miyake was not just a fashion designer; he was a visionary who revolutionised the fashion industry with his innovative designs and groundbreaking use of technology. Known for blending art, function, and futuristic ideas, Miyake's work continues to influence designers today. Born in Hiroshima, Japan, in 1938, Miyake studied graphic design before moving to Paris, where he worked under fashion giants like Givenchy and Dior. His experiences abroad shaped his desire to push the boundaries of traditional fashion design. Miyake’s approach to fashion was centered on experimentation with materials and construction. One of his most iconic creations is Pleats Please...