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Recode or Re;code is the Korea's leading sustainable fashion brand  launched in 2012 with the slogan "This Is Not Just Fashion". The brand introduces conscientious fashion with innovative solution, which refer to upcycling dead stock for new use. Creating something new from waste to create value, Re;code is challenging the mainstream industry by reinterpreting design. Working with a broad range of materials, and creating jackets, bags and tops for men and women from military fabrics, tents, uniforms and parachutes, as well as fashioning used car air bags into purses, totes and shirts. Each item in the collection has a story, and creates a new culture of value in place of waste. Recode breaks fashion stereotypes and encourage the world to join the movement for the environment and sustainable society.