Ziyu and Sijia, both Parsons graduates, who pursued their careers at Helmut Lang and The Row, founded ii sense to bring us a subtle and elegant life philosophy. ii comes from ''one one'' as in Chinese ancient wisdom, 'one is all, all is one.' One is the origin, the end, the cycle, and the infinity. The image of two letters of 'i' visualizes two people standing together side by side, sharing and caring with each other in one sense. ii hopes to deliver to audience a sense of originality, simplicity, spontaneity and a hint of childlike innocence. ii sense is a collective lifestyle brand. It brings clothes, accessories, ceramics, paintings and object artworks together. With designers' diverse cultural backgrounds, and via their artistic expressions in many aspects, ii blurs the gender line and pushes boundaries among ages to present qualitative collections with timeless touches designed for independent individuals.
