Jeong Li, a rising Seoul-based designer, is making waves in technical design with his brand J EONGL I, defined by neatness, sophistication, and practicality. His debut ‘New City-Wear’ collection, a transitional uniform bridging office and active wear sold out instantly, outperforming established brands. J EONGL I re-imagines classic garments for the modern era through a functional design philosophy. Based in Seoul, the brand prioritises durability and quality, creating practical clothing for diverse lifestyles. Their innovative approach yields new garment types inspired by Seoul's unique urban-natural landscape, where buildings, forests, and nature coexist. Li’s rapid success highlights his innovative approach to functional, urban-ready design incorporating cutting-edge technologies such as taped seams, laminated zippers, and two-way zippers.
