Born in Japan under the name Giddy Up and now Grounds, the Tokyo label is making an entrance in the sneaker world with visually creative designs and acclaimed collaboration such as the latest with Walter Van Beirendonck or Mikio Sakabe. The Grounds philosophy comes with an aesthetic inspired by Japanese youth. "Through shoes, we will bring about a new way of communication with the earth. We will make people more aware of the time-gravity link and make them dream of their connection to a higher dimensions. Making a shoe where the sole-itself is connected to the earth, with a shape fit for walking, the burden of walking is lifted. The transparent soles of the shoes will have you feeling as if you are walking on air. With a shape that delivers a punch, feel your consciousness flow through the soles of your shoes."
