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Launched in 2012, the Aries Arise brand is a collaboration between Sofia Prantera, a Central Saint Martins graduate and the founder of the cult label Silas, and Fergus Purcell (AKA Fergadelik), founder of Tonite and influential skate label PALACE. Together they intend to approach fashion in a more experimental sense. A return to the eighties, when "streetwear was fashion and fashion was streetwear". The friction between its past and its future together with an anti-fashion movement is what forms Aries Arise - a brand that in a short time has managed to place itself at the center of London's creative scene.

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