Seen - Blog

Juun. J Archive AW17

Juun. J Archive AW17

In 2007 Juun. J launched his signature brand at Paris Fashion Week. From that point onward, he has been able to establish a dedicated following within the Avant-garde fashion world. Showcasing his August/Winter 2017 collection at this years Paris Fashion Week, is Juun. J’s ten year anniversary since his first Paris show.

Read more →


Interview with UJNG

Interview with UJNG

UJNG is one of the newer fashion boutiques based in London, UK.  A unique and original take on the London retail fashion scene offering the customer an exclusive online presence. With their online shop which works in conjunction with their ‘appointment only’ showroom also based in London. This in turn creates the exclusivity, yet accessibility of the UJNG retail experience. Who works at UJNG and why the interest in avant-garde and artisan style fashion brands? We are (U) Usman (J) Jasmin (N) Nick (G) Gareth. Jasmin: Usman and I used to work together in the London Luxury Retail sector and...

Read more →


Exclusive Interview with id

Exclusive Interview with id

Established by Hong Kong designers Julio and Cyrus, id has become a front runner in the world of emerging fashion. Founded on the inspiration between the designers’ chemistry and relationship of the counterbalance between opposing contrasts of romanticism and realism. Their concept for the brand is stemmed from the unique and aggressive contrast in terms of their personalities, styles and aesthetics to bring froth a wholly complete identity – a masterful unity as of the yin and yang. We talk to Julio Ng about his new label id, available at UJNG.   What was the [one] biggest influence on you to...

Read more →


Forme d’Expression SS17

Forme d’Expression SS17

Koeun Park is a precision designer who encapsulates a passion and emotion to her collections, that in a lot of ways is unrivalled by any other emerging fashion label.  She studied Haute Couture at Chambre Syndicale de la Couture Parisienne, moving from France to New York, learning and adapting as she continued onwards, moving back to Europe and finally residing in Perugia, Italy.  In 2005 she launched her label Forme D’Expression thus her vision came into being, now over ten years later.  She has become a master in creating garments that are not only incredibly well made and structured, but also individually designed. Themed...

Read more →