Seen - Blog

Hello Song for the Mute

Hello Song for the Mute

When two talented creative minds get together, one can expect great results. In this case it was Melvin Tanaya and Lyna Ty, lifelong friends who joined their visions to create an exciting fashion label called Song for the Mute.

Read more →


Hello Guidi

Hello Guidi

Did you know that ‘guidi’ in Italian means ‘lead’? Guido Guidi, Giovanni Rosellini and Gino Ulivo were undoubtedly leaders in the craft of making precious leathers. They established ‘Conceria Guidi e Rosellini’, presently known as Guidi, which over the years has produced some real masterpieces in admiration for traditional shoemaking. Respecting the heritage of fourteenth century’s leather tanning, Ruggero Guidi carries on the legacy of his predecessors by creating exceptional footwear for those who appreciate wearing works of art on their feet. Guidi collection represents deeply rooted Italian craftsmanship with a modern twist of technology. It transcends the conventional idea of style and comfort...

Read more →


Ann Demeulmeester Men’s AW17

Ann Demeulmeester Men’s AW17

Sébastien Meunier’s men’s AW17 is a nod to the house founder’s romantic punk rock vision for the brand, “L’Avenir” (French for ‘future’) and could be interpreted as statements of things to come. Maintaining the labels DNA with elongated coats and shirting topped with lace and feather hats, the collection oozed romanticism seen in the labels earlier collections. The shirts have a fine delicacy contrasted against the heavy fabrics that have always been favoured when it comes to Ann Demeulemeester coats and jackets. Soft wide trousers were the main theme of the show with each look presenting them in a variation...

Read more →


Mastermind 20th anniversary

Mastermind 20th anniversary

  ‘Prologue Volume I’ is Mastermind’s first full collection since being retired by founder Masaaki Homma in 2011. Mastermind will launch Mastermind Japan and Mastermind World consecutively, ‘Japan’ catering to the domestic market and ‘World’ as an international label. Original launched in 1997, Mastermind was conceived by founder Masaaki Homma wanting his own label starting with the letter ‘m’ like his name. The famous skull and bones motif was not added until 2000, Masaaki Homma has said that he hand-drew over 1,000 version before settling on the one that defines the label today. International success soon followed in 2001, Mastermind brought an...

Read more →