When it comes to artisanal footwear a name commands attention: Guidi. Known for its hand-dyed leathers, distressed elegance and uncompromising craftsmanship, Guidi has become a go-to brand for those who live and breathe avant-garde and timeless fashion.
Founded in Tuscany, Italy, Guidi is a heritage tannery-turned-footwear brand that's been crafting leather since 1896. Today, it's revered for its horse and kangaroo leather boots, minimalist silhouettes with experimental edge and handcrafted production, where each shoe is dyed after being made. This dyeing process means no two pairs are exactly alike, this is one of the reasons why Guidi feels more like wearable art than footwear.
Guidi has a limited release philosophy through carefully curated stockists around the world and personal orders. If you are shopping for “Guidis”, finding your size in the style, colour and leather you want is very unlikely. Sometimes the only way to get your hands on a pair is to place a personal order. In a market obsessed with instant gratification, this slower model ensures uniqueness, sustainability, and personalisation.
UJNG is one of the main stockists worldwide for the brand. We have been working with Guidi for 10 years and can provide a seamless personal order experience.
A step-by-step guide for ordering Guidi at UJNG:
1. Guidi pre-order can be placed anytime with us by email (enquiries@uj-ng.com), phone (+447908187822 Call or WhatsApp) or in store.
2. Choose your model: from the classic Guidi 992 derbies, popular 788Z back zip boots to the new Guidi GR02V “Daddy shoes” the company selection is wide, with more than 200 styles. At UJNG we give you access to the full Guidi catalogue (footwear, leather goods and jewellery) from which you can pick the style you want.
3. Know your size: Guidi sizing can be a bit challenging for novices as some Guidi styles runs big or and some small. Our trained team of client advisors are always available to guide you through the process and explain all the different fits.
4. Choose your leather wisely: As a tannery brand Guidi offers various types leathers such as calf, horse, kangaroo, bison or donkey in full grain or reverse. Each option offers its own feel, stretch and texture creating a different patina with time.
5. Payment: A 50% non-refundable payment is required upfront to place the order and secure the production. The remaining balance to be paid on once the order is delivered in store.
6. The production period typically ranges between 4 to 6 months. The hardest part is usually to understand the wait as handmade quality takes time. Guidi never compromise with quality and will not rush the production. Each pair is handmade to order and passes multiple quality check before release to ensure the client satisfaction.
7. Once production complete and balance paid, your order is shipped directly to you or available for you to pick up in store.
In a world flooded with fast fashion, Guidi represents the opposite: a deliberate, thoughtful approach to dressing. Owning a pair means owning something singular, crafted by hand, finished by art, and worn into your own story.
Whether you're a long-time enthusiast or a new admirer, pre-ordering Guidi is a rite of passage into the world of authentic, artisan-driven fashion.