For Rhuigi Villasenor it all started with a paisley bandana T-shirt. Frank Ocean, Kobe and Kendrick were all spotted in the design and Rhude took off. Part of the emerging avant-minded creatives steering the LA fashion scene, Rhuigi inserts personal narrative into unconventional graphics, slogan tees and tie-dye print sweatshirts. Rhude design merge disparate cultural influences, which combine streetwear style with British punk and high fashion sensibilities. With youthful energy, U.S. based production, and culture-clashed appeal, Rhude acts as a keen reflection of new inroads in men's fashion.